About
Paul Chaney, President
Prescriptive Writing
Freelance B2B writer, editor, ghostwriter, and digital marketer.
Prescriptive Writing is the brainchild of Paul Chaney, a freelance writer, editor, and digital marketer with more than 26 years of digital marketing industry experience. He specializes in B2B content marketing, working with clients in SaaS technology, IT, healthcare, customer experience, and a variety of other industries.
Paul is a popular ghostwriter and developmental editor for business executives. His portfolio includes books by CEOs and founders of marketing agencies, and tech, finance, and energy companies.
He is also the author or co-author of four books covering social media, social commerce, and business blogging. Titles include:
Realty Blogging, his first book, which focused on how realtors can use blogs for marketing, published by McGraw-Hill;
The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, published by Wiley;
The F-Commerce Handbook: 10 Secrets for Unlocking the Sales Potential of Facebook, published by McGraw-Hill;
The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales, also published by McGraw-Hill.
Paul has served as a technical editor on many of Wiley's "For Dummies" series books on digital marketing, including search engine optimization, search engine marketing, WordPress, and blogging. He was also a contributor to and technical editor on the first-ever book written exclusively about business blogging, Buzz Marketing with Blogs For Dummies.
A sought-after digital marketing speaker and trainer, Paul traveled throughout the United States representing the American Marketing Association as a social media marketing workshop instructor. He also worked with The Knowledge Engineers, a UK-based marketing consultancy, teaching social media marketing to major advertising agencies, such as Leo Burnett and BBDO.
In 2010, he had the privilege of representing the United States Department of Commerce conducting social media marketing workshops in Ukraine. And he was a co-presenter at the first-ever business blogging workshop to be held in Asia in 2005.
Paul has the experience and expertise to assist you with your B2B digital marketing or book ghostwriting needs. Set up a free 30-minute consultation to learn how he might help you.
Professional Member
Why Prescriptive Writing
You know how the band “Five for Fighting” is really one man, John Onrasik. Well, I decided to “brand” my services and chose Prescriptive Writing because the term denotes my approach to B2B writing — it “prescribes” how to do something as well as why. It’s an approach that works well for B2B… plus, the domain name was available, so there’s that. ~ Paul
Let’s Talk
How about we have a chat? Contact me.
I’m open to interviews, podcasts, and feature stories. I’m also open to taking on new clients but want to ensure we are a good fit.
I hope to hear from you soon.